Pre-Employment Application

Whiskey Brand Champion
Miami, FL  


Company Overview:

Greenhouse Agency is an integrated engagement focused marketing agency committed to thinking boundary-less and innovating to empower others. We are industry experts who curate creative experiences that drive brand adoption, challenge the status quo, and spark movements.  We look for passionate and talented people with integrity and an entrepreneurial spirit to join our movement. Apply today to become a part of our fun, challenging, and dynamic Greenhouse family.

About Our Client Brown-Forman:

Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 160 countries. Brown-Forman’s culture is a direct reflection of their deeply held core values of integrity, respect, trust, teamwork, and excellence. Their values permeate everything they do and guide their actions with employees, customers, and communities. Partner with this collegial company, building classic brands, where employees are recognized for their unique skills and talents while leaning on diverse teams and perspective to achieve success.

Job Summary:

The Greenhouse Whiskey Brand Champion (GH-WBC) serves as a dedicated whiskey portfolio resource in the Miami/Fort Lauderdale territory and focus markets throughout the division (up to 20% of the time).  Through the direction of the Greenhouse Brand Champion Manager (GH-BCM) and Brown-Forman Field Marketing Manager (FMM), the Brand Champion is held accountable for localizing national programs that align with the brand’s target consumers and a specified number of accounts. The GH-WBC’s mission is to extend and amplify the brands’ reach through education, trial and awareness at the consumer, distributor and trade level. In addition, the GH-WBC will be responsible for leading the development and execution of localized national programs, with the objective of positioning themselves as the local brand and category expert.

Primary Responsibilities/Activities:

Brand and Category Education and Training:

  • Provide brand and category education to focus markets within the division. Educate, promote brand advocacy, and engage the consumer, trade and agency through consumer sampling, training and education, including:
    • Wait Staff Training
    • Dinners
    • Mixology
    • Barrel Selection
    • Tastings

Local Consumer Marketing and Program Execution Management:

  • Localize and manage the execution of national programs within targeted consumer accounts and non-traditional venues
  • Develop programs with multiple media and channel consumer touch-points, including, but not limited to on-premise, off-premise, social, digital, print, radio and television.  Extend and amplify local programs
  • Work with local market to guide activities based on brand needs
  • Priority growth brands include Woodford Reserve family of brands, Old Forester family of brands, Jack Daniel’s Single Barrel, Gentleman Jack, Jack Daniel’s Premium Extensions
  • Secondary brands include Canadian Mist, Early Times, Jack Daniel’s flavors

Key Account Programming and Media Integration:

  • Leverage relationships with up to 25 key accounts to obtain distribution, drink features, menu placements and to localize national programs.
  • Work with the Social Interactive Manager to develop social/digital programming, targeting the core consumer
  • Familiar and able to work with relevant social media channels

Brand and Category Championship:

  • Be the expert voice of the Whiskey category and work to establish and leverage Brown-Forman (B-F) as the expert in the category. Success will be measured on ability to educate consumers and present in a public forum.  Specific objectives required for success will include completion of the following:
    • Completion of assigned brand training modules
    • Ongoing category and brand training
    • Certified Specialist of Spirits training and certification
    • Act as key contact for brand expertise at the consumer, distributor, agency and targeted consumer accounts
    • Host scheduled local market visits when applicable
    • Be the spokespersons for local PR and media activity

Consumer and Competitive Insights:

  • Source for consumer/channel/competitive insights
  • Feed local market intelligence up through the organization
  • Use insights to collaborate with brand and local sales teams to develop innovative localization of programs and ideas

Financial Responsibility and Administrative Requirements:

  • Effectively forecast and allocate program resources against annual brand calendar
  • Create and manage budgets for all individually developed programs
  • Manage ongoing allocation of program funds
  • Timely submission of required program documents and deliverables

 

Minimum Requirements:

  • Bachelor’s degree plus 2-3 years of marketing or sales experience within the beverage or consumer packaged goods industry
  • Entrepreneurial minded
  • Creative thinker with an ability to create and plan events that incorporate multiple media/channel consumer touch-points
  • Excellent communication skills
  • Strong presentation skills including expertise developing PowerPoint presentations
  • Ability to collaborate and develop effective working relationships with all members of extended sales and brand teams
  • Resourceful and understands how to get things done by leveraging opportunities against multiple resources
  • Has sound financial skills and experience managing a budget
  • Willingness to work unconventional hours (late nights and weekends)
  • Ability to build and maintain relationships within accounts, communities and organizations

Essential Physical Functions:

  • Communicates effectively both in person and over the phone
  • Observes associate, customer/member, or supplier behavior
  • Enters and locates information on computer
  • Creates documents, reports, event recaps
  • Ability to lift weight in excess of 40 lbs.
  • Ability to carry weight in excess of 40 lbs.
  • Ability to sit/stand for prolonged periods of time
  • Ability to pick up and transport POS, event equipment, product
  • Must have a valid Driver's License and be able to drive/travel through the designated market area

Additional Comments:

This is a full-time position based on an annual contract with the client.

Position Financials:

Base Salary: $ 45,000 - $ 55,000
Bonus Opportunity: $ 12,000
Auto Allowance: $ 6,600
Communication Allowance: $ 2,400
Benefits: Medical, Dental, Vision, 401K


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