Pre-Employment Application

Brugal 1888 Brand Entrepreneur
San Diego, CA  

Brand Summary:

Since 1888 and for 5 generations, the Maestros Roneros from the Brugal Family have passionately produced rums that break with traditional ways.  It is through this legacy that 1888 is born.  1888 is a super-premium, complex rum that is double cask aged in American oak casks and Sherry casks to achieve a perfectly balanced rum.

1888 is imported and marketed by Edrington Americas.  Edrington is based in Scotland and its portfolio of spirits led by The Macallan and Highland Park single malt scotch whiskies is enjoyed throughout the world. Edrington is owned by The Robertson Trust, which donated £18.2 million to charities in the past year.

Job Summary: 

Do you want to shape a business from the ground up? Are you an entrepreneur and build brands by leveraging every opportunity?  This is not a brand ambassador or promotional specialist position.

The Brand Entrepreneur is a dedicated, passionate, brand advocate, with an entrepreneurial drive to take 1888 to new heights. This position is for an entrepreneurial self-starter, someone who is highly driven to succeed, and enjoys going the extra mile to achieve results and rewards. The Brand Entrepreneur is a multi-faceted position encompassing marketing, consumer research, and activation ideation and execution.  This position will have great autonomy and ownership.

Key Job Functions:

Market Management

  • Be the Expert! Act as our in-market local authority on the brand
  • Seek opportunities to sample, educate, entertain, expose, and partner with influencers and consumers
  • Identify, partner, and execute opportunistic events in non-traditional accounts
  • Create and develop a social media following on Facebook and Instagram that adheres to corporate policy and brand guidelines.
  • Work alongside the local sales team to ensure they are informed of area activity
  • Create summary program recaps identifying key metrics, learnings, competitive and local market insight and future program recommendations

Account Management

  • Visits key accounts in San Diego to establish and develop relationships with partners/influencers
  • Build brand advocacy through brand-specific trainings for key staff in on and off-premise accounts (bartenders, wait staff, retail floor staff)
  • Schedule and execute event activations in on premise, off-premise and non-licensed accounts to brand standards
  • Increase Brand visibility in both the on and off-premise
  • Secure menu/chalkboard placements
  • Provide key reports, including event reports, program recaps, expense reports, consumer insights and competitor positioning

Position Requirements:

  • Previous alcohol-beverage industry experience a plus, but not required
  • Passion for super premium rum and/or brown craft spirits (bourbons, whiskies)
  • Motivated self-starter, gregarious personality, articulate, charismatic, polished, and professional
  • Exceptional organizational and event production/management skills
  • Adept at networking, selling and interacting with diverse groups of people
  • Strong written, verbal and public speaking skills
  • Knowledge and use of Social Media (Facebook, Twitter, Instagram)
  • Ability to work independently, manage a personal schedule, think creatively, ideate new activations, and execute untraditional marketing campaigns
  • Willingness to work unconventional hours (late nights and weekends)
  • Must reside in  San Diego, CA

Position Financials (Annual):

Base Salary:  $ 45,000 - $ 55,000
Bonus Potential:  $ 10,000
Auto Allowance:  $ 3,300
Communication Allowance:  $ 2,400
Benefits: Medical, Dental, Optional Vision, 401K

About Edrington Americas:

Edrington owns some of the world’s leading Scotch whisky and rum brands in the world, including The Macallan, Brugal, The Famous Grouse, Cutty Sark, Highland Park and Snow Leopard vodka.  Edrington Americas recently added Tequila Partida to its portfolio in 2016.

Edrington is headquartered in Scotland and employs around 3,000 people worldwide with Edrington Americas headquartered in New York, NY with regional offices in Dallas, Chicago, Miami and Orange County.

Edrington is committed to Giving More as its principal shareholder is The Robertson Trust, which donated over £18.2 million to a variety of charitable causes last year.


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